Let’s Get To Work

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You know influencer marketing works — but making it actually work for your business? That’s another story.

That’s where I come in.

I help brands and agencies build influencer campaigns and programs that drive real results — combining strategy, data, creative thinking, and the kind of real-world experience you only get from having bee in the trenches.

Whether you need a strategic partner for a campaign, an expert to build or scale your program, or a seasoned marketing leader in your corner to champion the channel internally, I plug in where you need me most — and build what makes sense for your goals, team, and bandwidth.

FOR BRANDS

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You’re ready to dabble in, launch, or scale influencer marketing — but need the strategy, structure, and senior expertise to make it actually work. I help brands build smarter creator programs, from the big-picture strategy down to the day-to-day execution, with the right creators, systems, and measurement in place.

What I Can Help With:
→ Influencer & Creator Strategy
→ Campaign Strategy & Execution
→ Creator Sourcing, Negotiation & Management
→ Program Development & Optimization
→ Creative Direction & Content Approvals
→ Performance Tracking & Reporting
→ Paid Amplification & Whitelisting
→ Fractional Influencer Lead / Marketing Manager
→ Internal Advocacy & Team Enablement

Perfect for brands ready to build, rebuild or turn influencer marketing into a real growth channel — not just another line on the marketing plan.

FOR AGENCIES

You want to offer influencer marketing at a high level — without having to build the expertise, processes, and team from scratch. I plug in as an extension of your team, bringing senior-level strategy and hands-on execution wherever you need it, from client pitches to campaign delivery to fully white-labeled support.

What I Can Help With:

→ Influencer Strategy, Proposals & Client Pitches
→ Creator Sourcing, Outreach & Negotiation
→ Contracting & Deliverable Management
→ Budget Management, Reporting & Performance Analysis
→ Program Development & Special Projects
→ Paid Media, Social & Content Integration
→ White-Labeled Influencer Marketing Support
→ Fractional Influencer Expertise & Team Support

Think of me as the influencer expertise on your bench — ready to plug in, make your team stronger, and help you deliver great work without adding headcount.

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WHERE I’M MOST USEFUL

→ Launching influencer marketing from scratch
→ Turning around an underperforming program
→ Scaling an existing creator program
→ Running a big campaign without adding headcount
→ Bringing senior influencer expertise to your team
→ Proving the value of influencer marketing internally

20 years in marketing. 9+ in creator marketing. Brand, agency, and creator-side experience.

I’ve built programs from the ground up, scaled influencer into a serious growth channel, negotiated millions of dollars in creator partnerships, and worked across strategy, execution, measurement, and everything in between.

In other words: I know how to make the channel work — and how to make the business care about it.

WHY ME?

Curious about working together?

Share a bit about your project — if it’s influencer marketing, I’ve probably tackled it. Let’s grab a virtual coffee and swap ideas.