I’m a marketing leader with two decades under my belt (I know, hard to believe) — including 9+ years deep in the wild, wonderful world of creators and influencers.

I’ve sat on every side of the table — brand, agency, and creator — so I understand how the whole ecosystem actually works: what creators need, what brands need, where partnerships fall apart, and what it takes to make the channel work inside an organization.

I’ve built creator programs and campaigns at every stage, from scrappy $5K tests to multimillion-dollar growth engines. I’ve helped scale one influencer program from $700K to $40M+ and another from $35K to $2M.

My sweet spot is taking creator marketing from “we should probably be doing this” to “this is a serious growth channel.” That means building the strategy, the systems, the relationships, and the internal buy-in to make it work — and then actually making it happen.

Whether it’s paid partnerships, affiliate and ambassador programs, or social-first campaigns, I bring together smart strategy, sharp execution, and a healthy obsession with what actually moves the needle.

Because great creator marketing isn’t just about finding people with an audience. It’s about building partnerships that make sense for the creator, the brand, and the business.