I’m a marketing leader with 2 decades under my belt (I know, hard to believe) — 9 of those deep in the wild, wonderful world of creators and influencers. I’ve been on every side of the table — brand, agency, and creator — which means I know exactly what makes each one tick (and what actually moves the needle).

I’ve built influencer programs & campaigns of all sizes from scrappy $5K tests to multimillion-dollar growth machines — including one that went from $700K to over $40M and another from $35K to $2M. Translation: when strategy, creativity, and execution are in sync, magic (and serious revenue) happens.

My jam? Taking programs from zero to powerhouse — and helping brands win new audiences through genuine, creator-led storytelling.

Whether it’s paid partnerships, affiliate and ambassador programs, or social-first campaigns, I’m all about blending smart, data-backed strategy with that spark of authenticity that makes people stop scrolling.